WHAT IT IS:

The Follow is a podcast where we spotlight BIPOC creators, movement-makers, and influencers who are doing amazing things and leading us all into the future.


HOW IT WORKS:

  • In each episode, one of our hosts interviews a BIPOC creator/movement-maker/thought leader who we follow.

  • We talk to them about their work, worldview, and how they use their platform, but we also ask where they see culture going and what they see on the horizon.

WHY WE'RE DOING IT:

  • We love your work/ideas/the causes you champion, and think more people should be exposed to your brilliance.

  • Many brand marketers have a hard time keeping pace with the rate of innovation from BIPOC creators and movement makers. So to help them out, we believe this podcast will make them smarter about BIPOC culture.

  • Selfishly, we want to keep our finger on the pulse of what’s new and what’s next, so a great way to do that is to talk to people like yourself who are doing innovative things.

At the end of the day, we love win-win-win situations, so we hope we’ve created one with this show.

WHO WE ARE:

We are Sanders\Wingo, an advertising agency based in El Paso and Austin, Texas, with colleagues working remotely around the United States. We’re also a very diverse agency: our CEO is a Black woman, our Chairman is a Black man, and most of our executive team is made up of women from different ethnic backgrounds. Furthermore, beyond having a multicultural team, we’re often asked by clients to create brand communication that speaks to people from different cultures.

FOR MORE INFO ABOUT US: